June 2002

WebSite Redesign: When It’s Time for a Change

Aweb presence is now a must for almost any business. According to Mary Elges of Pinnacle Decision Systems (www.pinndec.com), a computer consulting and software development company, “The web has grown up so much in the last couple of years, with faster connection speeds, new development technologies and browser enhancements, [that] many of the older, static or frame developed websites now look outdated.” She offers the following suggestions for freshening up a website:

Elges says that a redesign is more than a matter of fixing problems. She recommends approaching website redesign with the same strategic planning used with other marketing materials:

Elges’ final recommendation is to take the time to choose the right person or company to do the redesign project. She doesn’t recommend in-house website design: “Since today’s standard website goes far beyond brochureware and static displays, you really need a professional to make sure that it’s designed and coded for optimum performance.

This Month | About Us | Archives | Advertise| NYSSCPA

The CPA Journal is broadly recognized as an outstanding, technical-refereed publication aimed at public practitioners, management, educators, and other accounting professionals. It is edited by CPAs for CPAs. Our goal is to provide CPAs and other accounting professionals with the information and news to enable them to be successful accountants, managers, and executives in today's practice environments.

©2002 CPA Journal. Legal Notices

Visit the new cpajournal.com.