By Benjamin Podgor and Norman H. Kass
For anyone unfamiliar with how health maintenance organizations (HMO) function, this is the theory: They provide healthcare to their members at minimal cost for medical visits and an approved list of surgical procedures. Procedures not on the approved list are customarily excluded from coverage. HMOs are private businesses that exist to turn a profit for their shareholders. Patients choose their caregivers from among a panel of participating physicians and specialists, and it is usually contrary to HMO policy and practice to permit patients to use practitioners outside of that panel.
To attract new customers, some HMOs have spent large amounts of money on advertising and sign-up incentives. Some large HMOs have remunerated their top officers with bonuses based on their success in attracting large numbers of customers. As in most businesses, however, when costs rise and product quality decreases, the company suffers. Many HMOs have gone broke when their policyholders realized that they’d been shortchanged. But HMOs don’t have to operate this way.
Consider an imaginary HMO that provides the essential services that patients need. Call it XYZ HMO, Inc., and staff it with physicians, surgeons, and specialists. Each office visit counts as one unit of service and each visit to a specialist counts as two units of service. Arrangements have been made with an affiliated hospital to accept 10 units for each in-patient day and one unit for each emergency or clinic visit.
The controller of XYZ HMO pursues the following procedures:
This is but an outline of an HMO that would work effectively. For the sake of simplicity, no mention was made of diagnosis-related groups (DRG) for hospitals or the Medicare resource-based relative value scale or other physician payout systems. This program could also be a prototype for a national healthcare system:
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