May 1999 Issue


The Institute of Management Accountants (IMA) has launched Strategic Finance, a 100-page monthly magazine for financial and accounting professionals. The magazine will be the IMA's flagship publication, focusing on original articles, analysis, and professional advice. Management Accounting, IMA's monthly numbers & people publication for the last three decades, will be repositioned as a quarterly journal focusing on scholarly topics.

"Strategic Finance reflects the new role of the accounting professional as business strategist: planning innovations, growth strategies, and long-term profitability," said Richard M. Swanson, publisher and IMA executive director. Kathy Williams, previously editor of Management Accounting, will serve as editor of the new magazine. Robert Randall, a former editor, will become assistant publisher.

The new magazine will sport a different look from its predecessor, promising a contemporary feel and the use of photo-illustrations. Topics emphasized will include global operations, new technology, and profiles on agents of change. The magazine will be available to IMA members and to subscribers for $135 annually. *

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