October 1998 Issue


The Internet and the ever-quickening pace of technology continues to impact business, according to a recent survey conducted by Yankelovich Partners for Deloitte & Touche LLP. The survey found that 91% of executives expect the Internet to be an important business news source in 2005, while 74% expect to get their news from e-mail and 50% from daily newspapers.

This survey polled over 400 CEOs and other senior executives at large U.S. businesses, and the results are another indication that companies are realizing the potential value of the Internet as a means of global communication, news information, and marketing their businesses.

Eighty-seven percent say their companies are now "using the Internet." Of these respondents, 69% use it to sell products and services online, 55% as a recruiting tool by advertising jobs online, 45% for market research. Other Internet uses include upgrading products (27%), registering product purchases (20%), teaching classes (15%), and offering online consulting services (12%). *

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