Coopers & Lybrand recently reported the results of a survey it made of college business students. It found that achieving a balanced lifestyle and having a rewarding life outside of work was the number one career goal. Forty-five percent of the students interviewed chose this as one of their three top priorities. Next came building a sound private financial base (33%), followed by working and traveling internationally (28%). In looking at a first employer, students ranked opportunities to reach a management level and competitive salary as immediately below achieving a balanced lifestyle.

The survey was conducted in 11 countries and was designed to help Coopers & Lybrand understand the motivations of those that it seeks to attract as future professionals. *