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The October issue of Working Mother contained the publication's 11th annual report listing the country's most advanced and innovative firms in helping employees balance work and family life. The report also reveals a sharp upswing in the use of flexible work schedules, recognition of child-care needs, and an increase in paid leave for new parents. Four of the big six accounting firms made this year's "Working Mother 100": Coopers and Lybrand L.L.P., Deloitte & Touche LLP, KPMG Peat Marwick LLP, and Price Waterhouse, LLP. Plante & Moran LLP of Southfield, Michigan was included in the list as well.

Working Mother used five standards to determine "The 100 Best Companies for Working Mothers": pay, opportunities for women to advance, child-care support, flexibility, and family-friendly benefits.

Vice President Al Gore, who was the keynote speaker at the magazine's Working Mother 100 breakfast, said "for workplaces to remain productive, healthy, and profitable...they must help their employees meet their family obligations. In the new economy, allowing workers to integrate their family life into their workplace will be a key source of competitive advantage. The economic strength will depend on national family strength."

Price Waterhouse chairman James J. Schiro shared the sentiment that supporting employees' family lives is important. "The real proof that these initiatives are working is the difference they are making for our firm on a daily basis and the critical role they play in our future success. We see it in the number of talented people who decide to join and stay with our firm, specifically because they believe we provide an environment that allows them to flourish and succeed." *

The CPA Journal is broadly recognized as an outstanding, technical-refereed publication aimed at public practitioners, management, educators, and other accounting professionals. It is edited by CPAs for CPAs. Our goal is to provide CPAs and other accounting professionals with the information and news to enable them to be successful accountants, managers, and executives in today's practice environments.

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